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Lahore Se Aagey promotions kicks off with its Music Launch

Much awaited sequel of 2015’s hit film Karachi Se Lahore; Lahore Se Aagey is all set to hit the cinemas real soon. Ary Films and Showcase Films hosted an exclusive media event for the film Lahore Se Aagey, in Karachi, which finally kicks off the promotions of the film.

The star-studded event was attended by the cast; Saba Qamar, Yasir Hussain, Rubina Ashraf, Behroze Sabzwari, Abdullah Farhatullah and director Wajahat Rauf along with close friends and colleagues from the industry. Mr. Aly Mustansir – CMO, Bank Alfalah and Mr. Raza Pirbhai – CEO, KFC Pakistan were also present at the press conference.

As the revival is getting better and better day by day, much more creativity and uniqueness is seen in the films and its music. The music album consists of five tracks, out of which four has been composed by our talented singer Shiraz Uppal and Syed Adeel. The artists who have lend their beautiful vocals are Aima Baig, Jabbar Abbas and Shiraz Uppal himself. As it was a music launch, live singing session was a must; which has certainly got me hooked to the album already.

The mastermind behind the film, Wajahat Rauf said, “The entire team has put their heart and soul in putting together the music album of Lahore Se Aagey and now just hope these songs are imprinted in the hearts of listeners, since music is a very important part of the film and how the story progresses.”

Jerjees Seja – CEO, ARY Digital Network and co-producer of the movie said that, Lahore Se Aagey is a complete joyride that offers the best of Pakistan. From melodious beats to scenic locations and a script of our own – the movie is one of the best offerings under the Made in Pakistan umbrella that ARY Films launched less that 10 years ago.

Mr. Salman Iqbal, Executive Producer of Lahore Se Aagey and the Founder and President of ARY Digital Network was not present at this exciting moment but his message was delivered to us all. With much enthusiasm he said, “With Lahore Se Aaagey, ARY Films is bringing another first to Pakistani cinema – a spinoff film – and we are really excited to be a part of this venture which promises to be quality entertainment with great music and an engaging storyline.”

This is indeed a proud moment to see another movie set to release under the banner of ARY Films. It is also a proud to see corporate sector helping in building a stronger Pakistani cinema. Bank Alfalah has always been supportive to promote talent in various fields, hence it was good to see it one more time. I hope the good deed of bringing corporate and films together continues to provide quality entertainment and the cinema prospers and fly high.

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