ICONIC will host its first ever youth fashion show on October 14, 2016 in Dubai where the brand will also showcase its AW’16 collection. The event’s models will be exclusively students between the ages of 14 to 20 and who were shortlisted from various schools and universities across Dubai.
ICONIC selected aspiring talent in schools and universities and gave them the opportunity to walk the runway and showcase the latest collection the brand has to offer. As part of the experience ICONIC hosted a 2-day workshop that gave the participants access to nutrition, fitness and grooming experts to help prep them.
“This youth oriented fashion show is a great platform to highlight the real consumer and create a new generation of fashionistas. There will be an extensive training process that will help them gain the confidence they need to be able to project themselves effectively in this cut-throat industry,” said Raza Beig, CEO Splash & ICONIC and Director- Landmark Group.