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AISHA IMRAN: Collection name: Afsana-E- Ishq (The Tale of Love) @ QHBCW

With the wedding season just around the corner, Aisha Imran has just launched her new bridal collection which will be portrayed at Bridal Couture Week Pakistan (BCW). Her collection this year is inspired by the mysticism, beauty, sensuality and delicacy of the Mughal Era. With designs meant to capture the imagination and fancy of the contemporary Pakistan bride, the new collection features perfect haute couture ensembles brought to life by some of the best craftsmen in the country. “Afsana-e-Ishq” bridal collection is inspired by love stories that were an integral part of Mughal culture.

Each design is as eternal, precious and emotional as the promises made by the lovers to each other. Each piece reflects the idea of everlasting love with beautifully handcrafted delicate elements such as peacocks, circles and rows of beautiful embellishments.

Aisha Imran’s new collection draws inspiration from the opulence of times long-gone and celebrates the subcontinents’ rich cultural heritage by combining centuries old embroidery techniques with luxurious fabrics. “Afsana-e-Ishq” aspires to stay true to the brands signature artistic style of presenting a multitude of separates in both contemporary and traditional silhouettes in distinct patterns and materials of rich jewel tone velvets, brocades and fanciful nets on classic miniature bridal lehngas, anarkali dresses and long flowing gowns creating an illusion of Mughal éclat.

The new collection gives a nod to heritage and exudes a refined essence synonymous with the brand. Afasana-e-Ishq identifies with this kind of reminiscence that is always evoked in Aisha Imran’s work.As an avid lover of Mughal art archives with a keen eye for style and elegance, Aisha Imran has earned the respect and devotion of her diverse clientele through her matchless work which is admired by celebrities and general public alike. Her infatuation with the old world craftsmanship is always reflected in her creations.

The intricate designs feature period influences with historical references to art and architecture. Each dress is a celebration of old and new customs. Commenting on her new collection, Aisha Imran said, “Afsana-e-Ishq is designed for modern, contemporary and fashion conscious bride of today with a flair for traditional work details and who appreciates fine craftsmanship in couture.

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